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Francesca Baker

Francesca Baker

Francesca Baker’s and experience are varied - covering copywriting, journalism, marketing, and PR - but always centred around communication and creating a connection. Ultimately, she works with messages - and creating the right messages to resonate with an audience. She has been working in marketing for over fifteen years, and has been a full time freelance communications consultant for the last five. She is an NCTJ trained journalist, so knows how to tell a good story that resonates with the reader, from idea through to research and publication. She is familiar with analytics and SEO and knows how to use them in the full marketing mix. She has a background in research and insight so put planning and measurement at the centre of communications strategies, optimising for success. Words are her thing, but she has been known to geek out over a spreadsheet and she's a whizz at analysing data for a good story. With lived experience of anorexia nervosa she has written extensively on mental health, and is passionate about removing social barriers to accessing high quality support. She writes for Wysa and delivers UK public relations through her agency And So She Thinks
Three casual employees working from the office at a hybrid working model company.

How to make hybrid working, work – 8 ways to make the most of the hybrid work model

The hybrid workplace is the new norm. Accelerated by the pandemic and the necessity of remote working, hybrid work models involve some in person time

Young professional Gen Z employee male wearing blue shirt and tie sat at desk looking bored.

Gen Z and mental health – 5 ways employers can support Gen Z employees with mental health

There is no denying that for young workers and recent graduates falling in Generation Z, things can be a bit tough. A mix of a

Woman with afro lying on sofa wearing light blue jeans and yellow t-shirt holding a mug in both hands smiling, relaxing.

5 ways to release built up tension in the body caused by stress

We keep hearing the word “stress” but what is stress and what really causes us stress? In this article we dive into the effects that

Sleep and productivity – 8 tips for supporting employees with sleep health

Sleep plays a huge role in our physical and mental health. During sleep, our body undergoes essential processes of repair and rejuvenation, aiding in the

Top tips for understanding and managing conflict at work

What causes conflict at work? Conflict at work is an inevitable part of employed life. With diverse personalities, working styles, and varying levels of stress,

Workplace culture: signs of a toxic work environment

Toxic workplace cultures have been all over the news in recent articles, in growing recognition of how a poor workplace can affect physical and mental

Voluntary benefits: pros, cons types of voluntary benefits to offer employees

What are voluntary benefits? Voluntary benefits, also known as supplemental benefits, are additional insurance products that employees may choose to add to their benefits package.

Workplace anxiety: causes, impact and 9 ways to help employees deal with work anxiety

Workplace anxiety is a growing issue among employees, and is one of a number of mental health issues that may be felt at work. Our

Creating psychological safety at work: Why it’s important and 9 ways to implement it

Creating psychological safety in the workplace is of utmost importance for employers and HR teams. Not only does it foster a positive work culture, but

Remote employee engagement: why it’s important and 8 tips to engage remote employees

How does remote work affect employee engagement? Nearly 6 in 10 US employees work remotely at least once a week, according to McKinsey. Whilst having

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This could be the beginning of a therapeutic relationship.

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